Las implicaciones estratégicas del marketing relacional: fidelización y mercados ampliados

The competition and the more and more globalizaded business environment have made that the client turns into the rarest element of the system. From the marketing point of view this means the prevalence of the relationship marketing approach, centred on the clients' loyalty, but also in the deve...

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Bibliographic Details
Main Authors: Cobo Quesada, Francisco Benjamín, González Ruiz, Ladislao
Format: Article
Language:Spanish
Published: Real Centro Universitario Escorial-María Cristina 2007
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Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=2267957
Source:Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 40, 2007, pags. 543-568
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