Emprender en clave de marketing: propuestas conceptuales y prácticas

The entrepreneurship characteristics can highlight the marketing discipline importance in the analysis of entrepreneur. On the one hand, a conceptual proposal is realized, drawing an analogy between the entrepreneurship and the marketing definition evolution. On the other hand, from a more practical...

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Bibliographic Details
Main Authors: Cobo Quesada, Francisco Benjamín, Hervé, Annie, Aparicio Sánchez, María del Socorro
Format: Article
Published: Real Centro Universitario Escorial-María Cristina 2010
Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=3170544
Source:Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 43, 2010, pags. 373-392
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