Las estrategias de marketing y los niveles de participación de mercado de las universidades 2010
This cross-sectional correlational non experimental study aimed to describe the relationship between marketing strategy and student recruitment of universities. The results showed that the marketing strategies used from 2007 to 2010 were the positioning –change of corporate image–, brand positioning...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=5127543 |
| Source: | In Crescendo, ISSN 2222-3061, Vol. 4, Nº. 1, 2013, pags. 15-24 |
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