Las implicaciones estratégicas del marketing relacional: fidelización y mercados ampliados
The competition and the more and more globalizaded business environment have made that the client turns into the rarest element of the system. From the marketing point of view this means the prevalence of the relationship marketing approach, centred on the clients' loyalty, but also in the deve...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | Spanish |
Published: |
Real Centro Universitario Escorial-María Cristina
2007
|
Subjects: | |
Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=2267957 |
Source: | Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 40, 2007, pags. 543-568 |
Tags: |
Add Tag
No Tags: Be the first to tag this record
|