El Efecto Intimidatorio o “Chilling Effect”: De cómo la mala regulación mató a la publicidad comparativa en el Perú
This article provides a criticism of the Peruvian policy regulating comparative advertising.The first section of the article describes the evolution of the regulatory treatment of comparative advertising in Peru and explains the “chilling effect” caused by its current regulation. The second section...
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| Format: | Article |
| Language: | Spanish |
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2017
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6754537 |
| Source: | Derecho & Sociedad, ISSN 2079-3634, Nº. 49, 2017, pags. 249-261 |
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