El Efecto Intimidatorio o “Chilling Effect”: De cómo la mala regulación mató a la publicidad comparativa en el Perú

This article provides a criticism of the Peruvian policy regulating comparative advertising.The first section of the article describes the evolution of the regulatory treatment of comparative advertising in Peru and explains the “chilling effect” caused by its current regulation. The second section...

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Bibliographic Details
Main Author: Rivera Serrano, Alfonso
Format: Article
Language:Spanish
Published: 2017
Subjects:
Freedom of speech
Commercial speech
Chilling effect
Commercial advertising
Comparative advertising
Libertad de expresión
Libre expresión comercial
Efecto intimidatorio
Publicidad comercial
Publicidad comparativa
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6754537
Source:Derecho & Sociedad, ISSN 2079-3634, Nº. 49, 2017, pags. 249-261
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El Efecto Intimidatorio o “Chilling Effect”: De cómo la mala regulación mató a la publicidad comparativa en el Perú
Summary: This article provides a criticism of the Peruvian policy regulating comparative advertising.The first section of the article describes the evolution of the regulatory treatment of comparative advertising in Peru and explains the “chilling effect” caused by its current regulation. The second section introduces the concept of “chilling effect” used in decisions about freedom of speech, analyzes the constitutional protection of commercial speech as a manifestation of the freedom of speech, and describes the test developed in the United States and Spain to analyze restrictions to commercial speech. The third section applies the test to the regulation of comparative advertising in Peru and concludes that this regulation is unconstitutional.

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