La publicidad desleal en la competencia en el ámbito digital: publicidad denigratoria, confusionista y comparativa
The advertisements broadcasted in the virtual world aim to increase the contract of the goods and/or services offered, attracting potential consumers and/or users of a determined product towards that brand, discouraging contracts with any other competitor. But to be beneficial this corporate behavio...
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| Format: | Article |
| Language: | Spanish |
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Fundación Iuris Tantum
2013
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=4788627 |
| Source: | Revista Boliviana de Derecho, ISSN 2070-8157, Nº. 16, 2013, pags. 90-111 |
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