Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

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RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022 (Ejemplar dedicado a: Suplemento), pags. 51-59

Spanish

Mercado
Desarrollo
Tecnología
Marketing
Competitividad
Market
development
technology
marketing
competitiveness
Mercado
desenvolvimento
tecnologia
marketing
competitividade

Mercado
Desarrollo
Tecnología
Marketing
Competitividad
Market
development
technology
marketing
competitiveness
Mercado
desenvolvimento
tecnologia
marketing
competitividade
Santistevan Villacreses, Karina Lourdes
Merchán Tigua, Alex Junior
Mero Pincay, Yadira Lilibeth
Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

Digital marketing is a tool that has been developed over the years with the advancement of technology, which allows to improve the income of a company, because this type of marketing allows you to interact with the client in such a way that It is considered that before making a purchase, the customer already knows what he is going to invest in the acquisition of his products. Within the research, the fundamental objective is to determine the digital marketing strategies and their competitiveness in the companies of the city of Jipijapa; where, in order to achieve the stated objectives, a bibliographical investigation will be carried out, being able to access different investigations from which the respective results will be taken, which will serve as an essential part of the investigation; It is important to point out that according to what various authors mention for the year 2016, digital marketing was found in an extremely low percentage in the companies of Jipijapa, this is mainly because people do not have the knowledge about the advantages that it generates. for your company and com-petitive development in the local market, and many times they hardly use traditional means to make your company known, however, you have to move forward and adapt to the changes that occur in technological progress, digital marketing in Jipijapa increased as a result of the confinement caused by the pandemic, where many people feared going out to sell their products and having contact with other people.

Article

Santistevan Villacreses, Karina Lourdes
Merchán Tigua, Alex Junior
Mero Pincay, Yadira Lilibeth

Santistevan Villacreses, Karina Lourdes
Merchán Tigua, Alex Junior
Mero Pincay, Yadira Lilibeth

Santistevan Villacreses, Karina Lourdes

Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa

estrategias de marketing digital y su competitividad en las empresas de la ciudad de jipijapa

2022

https://dialnet.unirioja.es/servlet/oaiart?codigo=8878576

1762390468559110144

dialnet-ar-18-ART00015892622023-04-04Estrategias de marketing digital y su competitividad en las empresas de la ciudad de JipijapaSantistevan Villacreses, Karina LourdesMerchán Tigua, Alex JuniorMero Pincay, Yadira LilibethMercadoDesarrolloTecnologíaMarketingCompetitividadMarketdevelopmenttechnologymarketingcompetitivenessMercadodesenvolvimentotecnologiamarketingcompetitividadeDigital marketing is a tool that has been developed over the years with the advancement of technology, which allows to improve the income of a company, because this type of marketing allows you to interact with the client in such a way that It is considered that before making a purchase, the customer already knows what he is going to invest in the acquisition of his products. Within the research, the fundamental objective is to determine the digital marketing strategies and their competitiveness in the companies of the city of Jipijapa; where, in order to achieve the stated objectives, a bibliographical investigation will be carried out, being able to access different investigations from which the respective results will be taken, which will serve as an essential part of the investigation; It is important to point out that according to what various authors mention for the year 2016, digital marketing was found in an extremely low percentage in the companies of Jipijapa, this is mainly because people do not have the knowledge about the advantages that it generates. for your company and com-petitive development in the local market, and many times they hardly use traditional means to make your company known, however, you have to move forward and adapt to the changes that occur in technological progress, digital marketing in Jipijapa increased as a result of the confinement caused by the pandemic, where many people feared going out to sell their products and having contact with other people.O marketing digital é uma ferramenta desenvolvida ao longo dos anos com o avanço da tecnologia, que permite melhorar o rendimento de uma empresa, pois este tipo de marketing permite interagir com o cliente de tal forma que se considera que antes de efectuar uma compra, o cliente já sabe o que vai investir na aquisição dos seus produtos. No âmbito da investigação, o objectivo fundamental é determinar as estratégias de marketing digital e a sua competitividade nas em-presas da cidade de Jipijapa; onde, para atingir os objectivos declarados, será realizada uma investigação bibliográfica, podendo aceder a diferentes investigações das quais serão extraídos os respectivos resultados, que servirão como parte essencial da investigação; É importante salientar que, de acordo com o que vários autores mencionam para o ano 2016, o marketing digital foi encontrado numa percentagem extremamente baixa nas empresas de Jipijapa, isto deve-se princi-palmente ao facto de as pessoas não terem o conhecimento sobre as vantagens que gera. para a sua empresa e desen-volvimento competitivo no mercado local, e muitas vezes dificilmente utilizam meios tradicionais para dar a conhecer a sua empresa, no entanto, é preciso avançar e adaptar-se às mudanças que ocorrem no progresso tecnológico, o marketing digital em Jipijapa aumentou como resultado do confinamento causado pela pandemia, onde muitas pessoas temiam sair para vender os seus produtos e ter contacto com outras pessoas.El marketing digital es una herramienta que se ha desarrollado a lo largo de los años con el avance de la tecnología, la que permite mejorar los ingresos de una empresa, debido a que este tipo de marketing le permite interactuar con el cliente de tal manera que se considera que antes de realizar una compra el cliente ya conoce lo que va invertir en la adquisición de sus productos. Dentro de la investigación se tiene como objetivo fundamental el determinar las estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa; donde para alcanzar los objetivos planteados se realizará una investigación bibliográfica, pudiendo acceder a diferentes investigaciones de donde se tomarán los respectivos resultados, mismos que servirán como parte esencial de la investigación; es importante señalar que de acuerdo a lo que mencionan diversos autores para el año 2016 el marketing digital se encontraba en un porcentaje extremadamente bajo en las empresas de Jipijapa, esto se da principalmente porque las personas no cuentan con los conocimientos sobre las ventajas que les genera para su empresa y el desarrollo competitivo en el mercado local, y muchas veces estos a penas utilizan medios tradicionales para hacer conocer su empresa, sin embargo, hay que avanzar y acoplarse a los cambios que se presentan en el avance tecnológico, el marketing digital en Jipijapa se incrementó a raíz del confinamiento ocasionado por la pandemia, donde muchas personas temían el salir a vender sus productos y tener contacto con otras personas.2022text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8878576(Revista) ISSN 2588-073XRECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022 (Ejemplar dedicado a: Suplemento), pags. 51-59spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. 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