Estrategias de marketing digital y su competitividad en las empresas de la ciudad de Jipijapa
Digital marketing is a tool that has been developed over the years with the advancement of technology, which allows to improve the income of a company, because this type of marketing allows you to interact with the client in such a way that It is considered that before making a purchase, the custome...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8878576 |
| Source: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022 (Ejemplar dedicado a: Suplemento), pags. 51-59 |
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| Summary: |
Digital marketing is a tool that has been developed over the years with the advancement of technology, which allows to improve the income of a company, because this type of marketing allows you to interact with the client in such a way that It is considered that before making a purchase, the customer already knows what he is going to invest in the acquisition of his products. Within the research, the fundamental objective is to determine the digital marketing strategies and their competitiveness in the companies of the city of Jipijapa; where, in order to achieve the stated objectives, a bibliographical investigation will be carried out, being able to access different investigations from which the respective results will be taken, which will serve as an essential part of the investigation; It is important to point out that according to what various authors mention for the year 2016, digital marketing was found in an extremely low percentage in the companies of Jipijapa, this is mainly because people do not have the knowledge about the advantages that it generates. for your company and com-petitive development in the local market, and many times they hardly use traditional means to make your company known, however, you have to move forward and adapt to the changes that occur in technological progress, digital marketing in Jipijapa increased as a result of the confinement caused by the pandemic, where many people feared going out to sell their products and having contact with other people. |
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