Estrategias de emprendimiento durante la pandemia. Caso Ecuador
Due to the Covid 19 pandemic, the world economy had to reconfigure itself more than anything in Latin American countries, used to liv-ing in most cases from day to day, and where technology is used for other activities, less that in the commercial sector and Ecuador as a country does not escape this...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8873086 |
| Source: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022, pags. 173-181 |
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| Summary: |
Due to the Covid 19 pandemic, the world economy had to reconfigure itself more than anything in Latin American countries, used to liv-ing in most cases from day to day, and where technology is used for other activities, less that in the commercial sector and Ecuador as a country does not escape this situation. The methodology used for this research work focuses on a methodology oriented towards the need to investigate a situation precisely and coherently. Framed within a documentary-type bibliographical review, since we are going to deal with issues raised at a theoretical level, such as Entrepreneurship Strategies during the pandemic. Ecuador case. The technique for data collection is made up of printed, audiovisual and electronic materials, the latter such as Google Scholar, PubMed, among others. The information obtained here will be reviewed for further analysis. As has been read in the course of this investigation, the arrival of the Covid 19 pandemic shook the foundations of the world economy, as a consequence of the isolation imposed on society to avoid, reduce and control infections caused by the virus, restricting commercial activities in important sectors such as tourism, aviation, leisure and recre-ation, and allowing commercial activities to continue due to their strategic importance such as the health and food sectors. In this section, the most developed economies and with economic growth and quality of life of their citizens, the impacts were not so drastic, not so in Latin American economies, accustomed in some cases to the subsistence of their citizens on a day-to-day basis. The Ecuadorian case does not escape this, it is a country that generally has high levels of entrepreneurship per year, however, not all of them manage to stay in time, since entrepreneurship also requires knowledge of how to run a business, and the statistics reflect that in ecuador it is undertaken to live and help family, rather than to generate another type of added value. In the context of the pandemic, the strategies used in most of the examples presented are aimed at digital marketing for the promotion and sale of products, both new and existing, adaptation to new customer needs, in this case implementation of delivery, easy or fast payments by mobile applications, and in other cases refinancing of debts and aid by the State. |
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