Hipervulnerabilidade dos consumidores na era do marketing 4.0
The presente article aims to analyse the consumer’s HyperVulneability in the Age of Maketing 4.0. Towards that end the efectiveness of the legislation is questioned, concerning the self-determination of the user facing the new forms of data treatment and the Marketing 4.0. Guided by a metodology of...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artikulua |
| Hizkuntza: | Portugalera |
| Argitaratua: |
2022
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| Gaiak: | |
| Sarrera elektronikoa: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8626638 |
| Baliabidea: | Revista de Direito, ISSN 2527-0389, Vol. 14, Nº. 2, 202221 pags. |
| Etiketak: |
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