Hipervulnerabilidade dos consumidores na era do marketing 4.0

dialnet-ar-18-ART0001551330

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dialnet-ar-18-ART00015513302022-10-27Hipervulnerabilidade dos consumidores na era do marketing 4.0de Almeida, Juliana EvangelistaGervasio, Ana Laura MarquesAmerico, Lucas BatistaAutodeterminaçãohipervulnerabilidadetitular de dadosconsumidormarketing 40Self-determinationhyper vulnerabilitydata subjectconsumermarketing 40The presente article aims to analyse the consumer’s HyperVulneability in the Age of Maketing 4.0. Towards that end the efectiveness of the legislation is questioned, concerning the self-determination of the user facing the new forms of data treatment and the Marketing 4.0. Guided by a metodology of research of legal social, interdisciplinar and based on a deductive logical, this research has its theoretical framework the data owner’s hypervulnerability, the consumers in the marking 4.0 Age, using the Lei Geral de Proteção de Dados – LGDP, the text “Proteção de dados pessoais: a função e os limites do conhecimento” by Bioni (2020). From this analysis, the author intends to identify the flaws in the composition of the informativa self-determination, questioning its legislation operationality, the contratualization of the terms of use aplied by corporations, and the mechanisms that leads the Citizen to give away or claim his self-determination.O presente artigo busca analisar a hipervulnerabilidade do consumidor no contexto do marketing 4.0. Para tanto, questiona-se qual é a eficácia das legislações acerca da autodeterminação do consumidor titular de dados diante das novas formas de captação e destinação dos dados e do marketing 4.0. Orientada por uma metodologia de pesquisa jurídico social, interdisciplinar, a partir de um raciocínio dedutivo, tem como marco teórico hipervulnerabilidade dos titulares de dados consumidores na era do marketing 4.0, utilizando a Lei Geral de Proteção de Dado, as novas tecnologias de captação de dados e o trabalho de Bioni (2020) “Proteção de dados pessoais a função e os limites do consentimento”. A partir dessa análise, pretende-se identificar as falhas na composição da autodeterminação informativa, questionando a operacionalidade das legislações, a contratualização dos termos de uso aplicados por corporações, e os mecanismos que levam o cidadão a ceder ou reivindicar sua autodeterminação.2022text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8626638(Revista) ISSN 2527-0389Revista de Direito, ISSN 2527-0389, Vol. 14, Nº. 2, 202221 pags. porLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI

Dialnet

Dialnet AR

Revista de Direito, ISSN 2527-0389, Vol. 14, Nº. 2, 202221 pags.

Portuguese

Autodeterminação
hipervulnerabilidade
titular de dados
consumidor
marketing 4
0
Self-determination
hyper vulnerability
data subject
consumer
marketing 4
0

Autodeterminação
hipervulnerabilidade
titular de dados
consumidor
marketing 4
0
Self-determination
hyper vulnerability
data subject
consumer
marketing 4
0
de Almeida, Juliana Evangelista
Gervasio, Ana Laura Marques
Americo, Lucas Batista
Hipervulnerabilidade dos consumidores na era do marketing 4.0

The presente article aims to analyse the consumer’s HyperVulneability in the Age of Maketing 4.0. Towards that end the efectiveness of the legislation is questioned, concerning the self-determination of the user facing the new forms of data treatment and the Marketing 4.0. Guided by a metodology of research of legal social, interdisciplinar and based on a deductive logical, this research has its theoretical framework the data owner’s hypervulnerability, the consumers in the marking 4.0 Age, using the Lei Geral de Proteção de Dados – LGDP, the text “Proteção de dados pessoais: a função e os limites do conhecimento” by Bioni (2020). From this analysis, the author intends to identify the flaws in the composition of the informativa self-determination, questioning its legislation operationality, the contratualization of the terms of use aplied by corporations, and the mechanisms that leads the Citizen to give away or claim his self-determination.

Article

de Almeida, Juliana Evangelista
Gervasio, Ana Laura Marques
Americo, Lucas Batista

de Almeida, Juliana Evangelista
Gervasio, Ana Laura Marques
Americo, Lucas Batista

de Almeida, Juliana Evangelista

Hipervulnerabilidade dos consumidores na era do marketing 4.0

Hipervulnerabilidade dos consumidores na era do marketing 4.0

Hipervulnerabilidade dos consumidores na era do marketing 4.0

Hipervulnerabilidade dos consumidores na era do marketing 4.0

Hipervulnerabilidade dos consumidores na era do marketing 4.0

hipervulnerabilidade dos consumidores na era do marketing 4.0

2022

https://dialnet.unirioja.es/servlet/oaiart?codigo=8626638

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