Hipervulnerabilidade dos consumidores na era do marketing 4.0

The presente article aims to analyse the consumer’s HyperVulneability in the Age of Maketing 4.0. Towards that end the efectiveness of the legislation is questioned, concerning the self-determination of the user facing the new forms of data treatment and the Marketing 4.0. Guided by a metodology of...

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Bibliographic Details
Main Authors: de Almeida, Juliana Evangelista, Gervasio, Ana Laura Marques, Americo, Lucas Batista
Format: Article
Language:Portuguese
Published: 2022
Subjects:
Autodeterminação
hipervulnerabilidade
titular de dados
consumidor
marketing 4
0
Self-determination
hyper vulnerability
data subject
consumer
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8626638
Source:Revista de Direito, ISSN 2527-0389, Vol. 14, Nº. 2, 202221 pags.
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Hipervulnerabilidade dos consumidores na era do marketing 4.0
Summary: The presente article aims to analyse the consumer’s HyperVulneability in the Age of Maketing 4.0. Towards that end the efectiveness of the legislation is questioned, concerning the self-determination of the user facing the new forms of data treatment and the Marketing 4.0. Guided by a metodology of research of legal social, interdisciplinar and based on a deductive logical, this research has its theoretical framework the data owner’s hypervulnerability, the consumers in the marking 4.0 Age, using the Lei Geral de Proteção de Dados – LGDP, the text “Proteção de dados pessoais: a função e os limites do conhecimento” by Bioni (2020). From this analysis, the author intends to identify the flaws in the composition of the informativa self-determination, questioning its legislation operationality, the contratualization of the terms of use aplied by corporations, and the mechanisms that leads the Citizen to give away or claim his self-determination.

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