Hipervulnerabilidade dos consumidores na era do marketing 4.0

The presente article aims to analyse the consumer’s HyperVulneability in the Age of Maketing 4.0. Towards that end the efectiveness of the legislation is questioned, concerning the self-determination of the user facing the new forms of data treatment and the Marketing 4.0. Guided by a metodology of...

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Bibliographic Details
Main Authors: de Almeida, Juliana Evangelista, Gervasio, Ana Laura Marques, Americo, Lucas Batista
Format: Article
Language:Portuguese
Published: 2022
Subjects:
Autodeterminação
hipervulnerabilidade
titular de dados
consumidor
marketing 4
0
Self-determination
hyper vulnerability
data subject
consumer
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8626638
Source:Revista de Direito, ISSN 2527-0389, Vol. 14, Nº. 2, 202221 pags.
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Hipervulnerabilidade dos consumidores na era do marketing 4.0
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