Responsabilidad social y comunicación institucional en los centros educativos
Corporate Social Responsibility (CSR) is not a marketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition incorporate communicati...
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| Format: | Article |
| Language: | Spanish |
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Universidad Complutense de Madrid: Facultad de Ciencias de la Información
2013
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=4330042 |
| Source: | Derecom, ISSN 1988-2629, Nº. 14 (junio-agosto), 2013 |
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| Summary: |
Corporate Social Responsibility (CSR) is not a marketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition incorporate communication, hindering the development of the CSR as an intrinsic characteristic of the organization. In this paper, we offer some suggestions on how to establish an effective educational corporate communication in educational institutions, allowing them to adopt this Education Social Responsibility more efficiently. |
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