Responsabilidad social y comunicación institucional en los centros educativos

Corporate Social Responsibil i ty (CSR) is not a ma rketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition in corporate communi...

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Bibliographic Details
Main Author: Martínez Domínguez, Luis Manuel
Format: Article
Language:Spanish
Published: Universidad Complutense: Facultad de Ciencias de la Información 2013
Subjects:
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=4399152
Source:Derecom, ISSN 1988-2629, Nº. 15, 2013
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