Responsabilidad social y comunicación institucional en los centros educativos
Corporate Social Responsibility (CSR) is not a marketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition incorporate communicati...
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Format: | Article |
Language: | Spanish |
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Universidad Complutense de Madrid: Facultad de Ciencias de la Información
2013
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Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=4330042 |
Source: | Derecom, ISSN 1988-2629, Nº. 14 (junio-agosto), 2013 |
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