Emprender en clave de marketing: propuestas conceptuales y prácticas
The entrepreneurship characteristics can highlight the marketing discipline importance in the analysis of entrepreneur. On the one hand, a conceptual proposal is realized, drawing an analogy between the entrepreneurship and the marketing definition evolution. On the other hand, from a more practical...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artikulua |
| Hizkuntza: | Gaztelania |
| Argitaratua: |
Real Centro Universitario Escorial-María Cristina
2010
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| Gaiak: | |
| Sarrera elektronikoa: | http://dialnet.unirioja.es/servlet/oaiart?codigo=3170544 |
| Baliabidea: | Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 43, 2010, pags. 373-392 |
| Etiketak: |
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