Emprender en clave de marketing: propuestas conceptuales y prácticas
The entrepreneurship characteristics can highlight the marketing discipline importance in the analysis of entrepreneur. On the one hand, a conceptual proposal is realized, drawing an analogy between the entrepreneurship and the marketing definition evolution. On the other hand, from a more practical...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Language: | Spanish |
Published: |
Real Centro Universitario Escorial-María Cristina
2010
|
Subjects: | |
Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=3170544 |
Source: | Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 43, 2010, pags. 373-392 |
Tags: |
Add Tag
No Tags: Be the first to tag this record
|