El sistema turístico en clave de marketing relacional: el factor relacional
Tourism is characterized, by the perspective of the relationship marketing, by the interaction, the complementarity and the cooperation. The multitude of relations inside the tourist system is synthesized under the concept of relationship factor, emphasizing the relations of cooperation between the...
Gorde:
| Egile Nagusiak: | , , |
|---|---|
| Formatua: | Artikulua |
| Hizkuntza: | Gaztelania |
| Argitaratua: |
Real Centro Universitario Escorial-María Cristina
2009
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| Sarrera elektronikoa: | http://dialnet.unirioja.es/servlet/oaiart?codigo=2916322 |
| Baliabidea: | Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 42, 2009, pags. 419-422 |
| Etiketak: |
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