El sistema turístico en clave de marketing relacional: el factor relacional

Tourism is characterized, by the perspective of the relationship marketing, by the interaction, the complementarity and the cooperation. The multitude of relations inside the tourist system is synthesized under the concept of relationship factor, emphasizing the relations of cooperation between the...

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Bibliographic Details
Main Authors: Cobo Quesada, Francisco Benjamín, Hervé, Annie, Aparicio Sánchez, María del Socorro
Format: Article
Language:Spanish
Published: Real Centro Universitario Escorial-María Cristina 2009
Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=2916322
Source:Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 42, 2009, pags. 419-422
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