Publicidad engañosa en actividades turística y hotelera
The objective of the investigation is centered on analyzing misleading advertising in tourism and hotel activities in Ecuador. Methodologically, it was approached from a descriptive, non-experimental type. 47% stated that they have reported misleading advertising to a control body, while 53% of resp...
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| Language: | Spanish |
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2020
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| Source: | Iustitia Socialis: Revista Arbitrada de Ciencias Jurídicas y Criminalísticas, ISSN 2542-3371, Vol. 5, Nº. 9-5 (Julio - Diciembre), 2020, pags. 550-560 |
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dialnet-ar-18-ART00016030732023-06-03Publicidad engañosa en actividades turística y hoteleraGaspar Santos, Manaces EsaudAtencio González, Rously EedyahCoronel Piloso, Johanna EmperatrizRonquillo Riera, Orlando IvanLegal SciencesCiencias JurídicasPublicidadturismoconsumidorprotección del consumidorThe objective of the investigation is centered on analyzing misleading advertising in tourism and hotel activities in Ecuador. Methodologically, it was approached from a descriptive, non-experimental type. 47% stated that they have reported misleading advertising to a control body, while 53% of respondents said they have not reported misleading advertising to a control body. Ecuador is a country that has natural beauties, historical sites, among other elements conducive to tourism development, however, it is necessary to strengthen from the judicial system, policies, laws, regulations, protection of tourists and tourism as management business, in order to avoid the practice of misleading advertising that harms not only the user, but also the country, since it does not generate a positive image that is attractive to tourism.El objetivo de la investigación se centraliza en analizar la publicidad engañosa en actividades turísticas y hoteleras del Ecuador. Metodológicamente se abordó desde un tipo descriptiva no experimental. El 47% manifestó que ha denunciado la publicidad engañosa en algún organismo de control, mientras que el 53% de encuestados expresaron que no ha denunciado la publicidad engañosa en algún organismo de control. El Ecuador es un país que tiene bellezas naturales, sitios históricos, entre otros elementos propicios para el desarrollo turístico, sin embargo, se hace necesario fortalecer desde el sistema judicial, las políticas, leyes, normas, de protección al turista y al turismo como gestión empresarial, con la finalidad de evitar la práctica de publicidad engañosa que perjudique no solo al usuario, sino, al país, por cuanto no se genera una imagen positiva que sea atractiva para el turismo.2020text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8965312(Revista) ISSN 2542-3371Iustitia Socialis: Revista Arbitrada de Ciencias Jurídicas y Criminalísticas, ISSN 2542-3371, Vol. 5, Nº. 9-5 (Julio - Diciembre), 2020, pags. 550-560spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI
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Iustitia Socialis: Revista Arbitrada de Ciencias Jurídicas y Criminalísticas, ISSN 2542-3371, Vol. 5, Nº. 9-5 (Julio - Diciembre), 2020, pags. 550-560
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| language |
Spanish
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| topic |
Legal Sciences
Ciencias Jurídicas Publicidad turismo consumidor protección del consumidor |
| spellingShingle |
Legal Sciences
Ciencias Jurídicas Publicidad turismo consumidor protección del consumidor Gaspar Santos, Manaces Esaud Atencio González, Rously Eedyah Coronel Piloso, Johanna Emperatriz Ronquillo Riera, Orlando Ivan Publicidad engañosa en actividades turística y hotelera |
| description |
The objective of the investigation is centered on analyzing misleading advertising in tourism and hotel activities in Ecuador. Methodologically, it was approached from a descriptive, non-experimental type. 47% stated that they have reported misleading advertising to a control body, while 53% of respondents said they have not reported misleading advertising to a control body. Ecuador is a country that has natural beauties, historical sites, among other elements conducive to tourism development, however, it is necessary to strengthen from the judicial system, policies, laws, regulations, protection of tourists and tourism as management business, in order to avoid the practice of misleading advertising that harms not only the user, but also the country, since it does not generate a positive image that is attractive to tourism.
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| format |
Article
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| author |
Gaspar Santos, Manaces Esaud
Atencio González, Rously Eedyah Coronel Piloso, Johanna Emperatriz Ronquillo Riera, Orlando Ivan |
| author_facet |
Gaspar Santos, Manaces Esaud
Atencio González, Rously Eedyah Coronel Piloso, Johanna Emperatriz Ronquillo Riera, Orlando Ivan |
| author_sort |
Gaspar Santos, Manaces Esaud
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| title |
Publicidad engañosa en actividades turística y hotelera
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| title_short |
Publicidad engañosa en actividades turística y hotelera
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| title_full |
Publicidad engañosa en actividades turística y hotelera
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| title_fullStr |
Publicidad engañosa en actividades turística y hotelera
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| title_full_unstemmed |
Publicidad engañosa en actividades turística y hotelera
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| title_sort |
publicidad engañosa en actividades turística y hotelera
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| publishDate |
2020
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| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=8965312
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| _version_ |
1767826372883906560
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