A inconveniente e enganosa estratégia visual na publicidade de produtos com preços parcelados
In the present study discusses a common practice in the advertising of products with prices in installments, which emphasizes the value of the parcel in view of the price of the product, generating a visual effect can lead to false impression that the value of the parcel would be highlighted the act...
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| Format: | Article |
| Language: | Portuguese |
| Published: |
2011
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| Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=3824859 |
| Source: | Cognitio Juris, ISSN 2236-3009, Vol. 1, Nº. 3, 2011, pags. 38-44 |
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