Comparar lealmente: la veracidad y demostrabilidad del mensaje publicitario en el derecho chileno
This paper intends to answer a question about comparative advertising in the Chilean Unfair Competition Act (Law n.º 20169) are veracity and demonstrability requirements of loyal comparative advertising? Apparently so it goes from its article 4.º letter e). However, a closer look, based on the dogma...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8958883 |
| Source: | Revista de Derecho Privado, ISSN 0123-4366, Nº. 44, 2023 (Ejemplar dedicado a: Enero-Junio) |
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