Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next n...
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2021
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| Source: | Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 27-50 |
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dialnet-ar-18-ART00015794282023-02-22Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCAMejía Trejo, JuanLoza Vega, Ismaeldigital marketinge-Businessfake newssocial media information literacy frameworkinnovation skillsfsQCAmarketing digitale-businessnoticias falsasmarco de alfabetización en información en redes socialeshabilidades de innovaciónfsQCAPurpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next normal. Methodology. A literature review was done with Delphi-Focus Group and Analytic Hierarchy Process (AHP) under academics and professionals' supervision as SMIL experts. The survey was on 400 young Mexican SMEs' digital marketing and e-business from Jul-Sep 2021. Findings and Originality. The original findings confirm a framework with five factors, nineteen variables, 71 items, and five paths as innovation skills.Esta investigación tiene como objetivo probar un modelo que explique cómo el usuario profesional de las redes sociales en el marketing digital y el comercio electrónico puede utilizar la alfabetización en información de las redes sociales (SMIL) para tomar decisiones comerciales bajo los tiempos del COVID-19, como habilidades de innovación para combatir las narrativas de noticias falsas (FKN) para el siguiente normal. Se realizó una revisión de la literatura con Delphi-Focus Group and Analytic Hierarchy Process (AHP) bajo la supervisión de académicos y profesionales como expertos en SMIL. La encuesta se centró en el marketing digital y el comercio electrónico de 400 jóvenes pymes mexicanas entre Jul-Sep de 2021. Los hallazgos originales confirman un modelo con cinco factores, diecinueve variables, 71 ítems y cinco caminos como habilidades de innovación.2021text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8804986(Revista) ISSN 2954-4041Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 27-50engLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI
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Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 27-50
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English
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digital marketing
e-Business fake news social media information literacy framework innovation skills fsQCA marketing digital e-business noticias falsas marco de alfabetización en información en redes sociales habilidades de innovación fsQCA |
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digital marketing
e-Business fake news social media information literacy framework innovation skills fsQCA marketing digital e-business noticias falsas marco de alfabetización en información en redes sociales habilidades de innovación fsQCA Mejía Trejo, Juan Loza Vega, Ismael Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA |
| description |
Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next normal.
Methodology. A literature review was done with Delphi-Focus Group and Analytic Hierarchy Process (AHP) under academics and professionals' supervision as SMIL experts. The survey was on 400 young Mexican SMEs' digital marketing and e-business from Jul-Sep 2021.
Findings and Originality. The original findings confirm a framework with five factors, nineteen variables, 71 items, and five paths as innovation skills.
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| format |
Article
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| author |
Mejía Trejo, Juan
Loza Vega, Ismael |
| author_facet |
Mejía Trejo, Juan
Loza Vega, Ismael |
| author_sort |
Mejía Trejo, Juan
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| title |
Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
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| title_short |
Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
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| title_full |
Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
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| title_fullStr |
Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
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| title_full_unstemmed |
Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
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| title_sort |
social media information literacy vs. fake news: probing the business decisions under covid-19 times as innovation skills with fsqca
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| publishDate |
2021
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| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=8804986
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1758679704004460544
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