Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA

Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next n...

Full description

Saved in:
Bibliographic Details
Main Authors: Mejía Trejo, Juan, Loza Vega, Ismael
Format: Article
Language:English
Published: 2021
Subjects:
digital marketing
e-Business
fake news
social media information literacy framework
innovation skills
fsQCA
marketing digital
e-business
noticias falsas
marco de alfabetización en información en redes sociales
habilidades de innovación
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8804986
Source:Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 27-50
Tags: Add Tag
No Tags: Be the first to tag this record
Social Media Information Literacy vs. Fake News: Probing the Business Decisions under COVID-19 times as Innovation skills with fsQCA
Summary: Purpose. This research aims to probe a framework explaining how the social media user professionals in digital marketing and e-business can use social media information literacy (SMIL) for business decisions under COVID-19 times as innovation skills to combat fake news narratives (FKN) to the next normal. Methodology. A literature review was done with Delphi-Focus Group and Analytic Hierarchy Process (AHP) under academics and professionals' supervision as SMIL experts. The survey was on 400 young Mexican SMEs' digital marketing and e-business from Jul-Sep 2021. Findings and Originality. The original findings confirm a framework with five factors, nineteen variables, 71 items, and five paths as innovation skills.

Similar Items