The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal
Purpose. This research contributed to the customer decision-making style (CDMS) theory in the online framework (eCDMS) to unravel new orientations and segmentation to generate marketing innovation strategies for the new normal firms. Methodology. It is based on a literature review designing a model...
Gorde:
| Egile Nagusiak: | , |
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| Formatua: | Artikulua |
| Hizkuntza: | Ingelesa |
| Argitaratua: |
2021
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| Gaiak: | |
| Sarrera elektronikoa: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8804985 |
| Baliabidea: | Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 1-26 |
| Etiketak: |
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