The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal
Purpose. This research contributed to the customer decision-making style (CDMS) theory in the online framework (eCDMS) to unravel new orientations and segmentation to generate marketing innovation strategies for the new normal firms. Methodology. It is based on a literature review designing a model...
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Main Authors: | Mejía Trejo, Juan, Espinoza Mercado, Oscar Alejandro |
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Format: | Article |
Language: | English |
Published: |
2021
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Subjects: | |
Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8804985 |
Source: | Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 1-26 |
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