The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal

Purpose. This research contributed to the customer decision-making style (CDMS) theory in the online framework (eCDMS) to unravel new orientations and segmentation to generate marketing innovation strategies for the new normal firms. Methodology. It is based on a literature review designing a model...

Full description

Saved in:
Bibliographic Details
Main Authors: Mejía Trejo, Juan, Espinoza Mercado, Oscar Alejandro
Format: Article
Language:English
Published: 2021
Subjects:
toma de decisiones del consumidor en línea
estrategias de innovación
mercadotecnia
nueva normalidad
profile online customer
online customer decision-making styles
marketing innovation strategy
new normal
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8804985
Source:Scientia et PRAXIS, ISSN 2954-4041, Vol. 1, Nº. 2, 2021 (Ejemplar dedicado a: Second Semester of 2021), pags. 1-26
Tags: Add Tag
No Tags: Be the first to tag this record
The Online Customer Decision-Making Styles as Marketing Innovation Strategies for the New Normal
  • Get full text

    • Similar Items