El marketing estratégico y su aporte en las ventas de los negocios formales del área urbana del Cantón Jipijapa
Strategic marketing allows knowing the market, detecting opportunities, obtaining better economic benefits, responding to formal businesses in the urban area of Canton Jipijapa that for several decades have been experiencing economic problems, limiting their growth and the potential usefulness of va...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8683914 |
| Source: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 4, 2022, pags. 410-419 |
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| Summary: |
Strategic marketing allows knowing the market, detecting opportunities, obtaining better economic benefits, responding to formal businesses in the urban area of Canton Jipijapa that for several decades have been experiencing economic problems, limiting their growth and the potential usefulness of various business opportunities. market. The following general objective was established "Analyze how strategic marketing contributes to the sales of formal businesses in the urban area of Canton Jipijapa" through a quantitative, qualitative and bibliographic approach framed in a descriptive and analytical methodology, collecting data in books and national and international scientific journals. The results showed that the formal premises of the Canton face some problems, among them the lack of knowledge of strategic marketing strategies, being a great limitation for their business and economic development. |
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