Marketing estratégico como herramienta de fortalecimiento microempresarial en la parroquia “El Anegado” del cantón Jipijapa

The purpose of this research is to analyze the importance of strategic marketing as a tool for business strengthening in the El Anegado parish of the Jipijapa canton. In order to achieve this, some research methods were used, such as descrip-tive, exploratory, field and bibliographic, which contribu...

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Bibliographic Details
Main Authors: Parrales Reyes, Jenny Elizabeth, Choez Figueroa, Jandry Rene, Chele Choez, Julehidy Mayte
Format: Article
Published: 2022
Online Access:
Source:RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022 (Ejemplar dedicado a: Suplemento), pags. 132-142
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