Marketing estratégico como herramienta de fortalecimiento microempresarial en la parroquia “El Anegado” del cantón Jipijapa
The purpose of this research is to analyze the importance of strategic marketing as a tool for business strengthening in the El Anegado parish of the Jipijapa canton. In order to achieve this, some research methods were used, such as descrip-tive, exploratory, field and bibliographic, which contribu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8878594 |
| Source: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022 (Ejemplar dedicado a: Suplemento), pags. 132-142 |
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