Comunicación política y gestión de crisis ante la pandemia del covid-19
This research describes what are the expectations of political communication after the pandemic. To do this, the information from the Global Communication Report (2020-2021) is considered to analyze the strengths and weaknesses of communication in Latin America, from ethical challenges to crisis man...
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2022
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8626342 |
| Source: | Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 11, Nº. 22, 2022, pags. 103-119 |
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Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 11, Nº. 22, 2022, pags. 103-119
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Spanish
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comunicación política
ética redes sociales comunicação política ética redes sociais political communication ethics social networks |
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comunicación política
ética redes sociales comunicação política ética redes sociais political communication ethics social networks Mendieta Ramírez, Angélica Estrada Rodríguez, José Luis Comunicación política y gestión de crisis ante la pandemia del covid-19 |
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This research describes what are the expectations of political communication after the pandemic. To do this, the information from the Global Communication Report (2020-2021) is considered to analyze the strengths and weaknesses of communication in Latin America, from ethical challenges to crisis management in the face of covid-19. The study considers a quantitative methodology, based on a survey of 1,683 communication professionals from 20 countries in South America, North America, Central America, and the Caribbean. In their results, 92% considered that communication was essential to get ahead in the face of the pandemic. Likewise, it is evident that 37.5% of the communicative companies were not prepared for a crisis. Finally, 38.6% consider that big data is the greatest challenge for post-covid communication.
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| format |
Article
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| author |
Mendieta Ramírez, Angélica
Estrada Rodríguez, José Luis |
| author_facet |
Mendieta Ramírez, Angélica
Estrada Rodríguez, José Luis |
| author_sort |
Mendieta Ramírez, Angélica
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| title |
Comunicación política y gestión de crisis ante la pandemia del covid-19
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| title_short |
Comunicación política y gestión de crisis ante la pandemia del covid-19
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| title_full |
Comunicación política y gestión de crisis ante la pandemia del covid-19
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| title_fullStr |
Comunicación política y gestión de crisis ante la pandemia del covid-19
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| title_full_unstemmed |
Comunicación política y gestión de crisis ante la pandemia del covid-19
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| title_sort |
comunicación política y gestión de crisis ante la pandemia del covid-19
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| publishDate |
2022
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| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=8626342
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1748573193186050048
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dialnet-ar-18-ART00015512362022-10-27Comunicación política y gestión de crisis ante la pandemia del covid-19Mendieta Ramírez, AngélicaEstrada Rodríguez, José Luiscomunicación políticaéticaredes socialescomunicação políticaéticaredes sociaispolitical communicationethicssocial networksThis research describes what are the expectations of political communication after the pandemic. To do this, the information from the Global Communication Report (2020-2021) is considered to analyze the strengths and weaknesses of communication in Latin America, from ethical challenges to crisis management in the face of covid-19. The study considers a quantitative methodology, based on a survey of 1,683 communication professionals from 20 countries in South America, North America, Central America, and the Caribbean. In their results, 92% considered that communication was essential to get ahead in the face of the pandemic. Likewise, it is evident that 37.5% of the communicative companies were not prepared for a crisis. Finally, 38.6% consider that big data is the greatest challenge for post-covid communication.Esta pesquisa descreve quais são as expectativas da comunicação política após a pandemia. Para isso, são consideradas as informações do Relatório Global de Comunicação (2020-2021) para analisar os pontos fortes e fracos da comunicação na América Latina, desde os desafios éticos até o gerenciamento de crises diante da covid-19. O estudo considera uma metodologia quantitativa, com base em uma pesquisa com 1.683 profissionais de comunicação de 20 países da América do Sul, América do Norte, América Central e Caribe. Em seus resultados, 92% consideraram que a comunicação era essencial para avançar no enfrentamento da pandemia. Da mesma forma, é evidente que 37,5% das empresas comunicativas não estavam preparadas para uma crise. Por fim, 38,6% consideram que big data é o maior desafio para a comunicação pós-covid.Esta investigación describe cuáles son las expectativas de la comunicación política después de la pandemia. Para ello, se considera la información del Global Communication Report (2020-2021) para analizar cuáles son las fortalezas y debilidades de la comunicación en América Latina, desde los retos éticos hasta la gestión de crisis ante el covid-19. El estudio considera una metodología cuantitativa, con base en una encuesta a 1683 profesionales de la comunicación de 20 países de Sudamérica, Norteamérica, Centroamérica y el Caribe. En sus resultados, 92 % consideró que la comunicación fue fundamental para salir adelante ante la pandemia. Asimismo, se evidencia que 37.5 % de las empresas comunicativas no estaban preparadas para una crisis. Por último, 38.6 % considera que el big data es el mayor reto para la comunicación postcovid.2022text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8626342(Revista) ISSN 2395-7972Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 11, Nº. 22, 2022, pags. 103-119spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI
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