Comunicación política y gestión de crisis ante la pandemia del covid-19
This research describes what are the expectations of political communication after the pandemic. To do this, the information from the Global Communication Report (2020-2021) is considered to analyze the strengths and weaknesses of communication in Latin America, from ethical challenges to crisis man...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8626342 |
| Source: | Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 11, Nº. 22, 2022, pags. 103-119 |
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| Summary: |
This research describes what are the expectations of political communication after the pandemic. To do this, the information from the Global Communication Report (2020-2021) is considered to analyze the strengths and weaknesses of communication in Latin America, from ethical challenges to crisis management in the face of covid-19. The study considers a quantitative methodology, based on a survey of 1,683 communication professionals from 20 countries in South America, North America, Central America, and the Caribbean. In their results, 92% considered that communication was essential to get ahead in the face of the pandemic. Likewise, it is evident that 37.5% of the communicative companies were not prepared for a crisis. Finally, 38.6% consider that big data is the greatest challenge for post-covid communication. |
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