Los modelos de transformación digital en la gestión de las empresas comerciales
The phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet...
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2022
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8599484 |
| Source: | Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 10, Nº. 2, 2022 (Ejemplar dedicado a: mayo-agosto), pags. 407-429 |
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Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 10, Nº. 2, 2022 (Ejemplar dedicado a: mayo-agosto), pags. 407-429
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digital transformation
digital transformation models digitalization customers organizational culture transformación digital modelos de transformación digital digitalización clientes cultura organizacional transformação digital modelos de transformação digital digitalização clientes cultura organizacional |
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digital transformation
digital transformation models digitalization customers organizational culture transformación digital modelos de transformación digital digitalización clientes cultura organizacional transformação digital modelos de transformação digital digitalização clientes cultura organizacional Townsend Valencia, José Figueroa Filián, Janina Los modelos de transformación digital en la gestión de las empresas comerciales |
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The phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet their customers. The objective of the study is to establish whether companies in the commerce sector are prepared for the digital transformation process. The proposed research model exposes the areas of the business in which digital technologies are most affected; it focuses on answering the what? and the which? from the perspective of five domains of the underlying principles of the strategies, changing the rules of the business. The research conducted is of qualitative and non-experimental design. The research method was inductive and its scope descriptive and correlational with the objective of quantifying the relationship between the concepts and their variables. The statistical and field technique was used, the main instrument for collecting information was the questionnaire, followed by the databases, using a statistical analysis program that showed the most significant aspects of the indicators studied.
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Article
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Townsend Valencia, José
Figueroa Filián, Janina |
| author_facet |
Townsend Valencia, José
Figueroa Filián, Janina |
| author_sort |
Townsend Valencia, José
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| title |
Los modelos de transformación digital en la gestión de las empresas comerciales
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| title_short |
Los modelos de transformación digital en la gestión de las empresas comerciales
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| title_full |
Los modelos de transformación digital en la gestión de las empresas comerciales
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| title_fullStr |
Los modelos de transformación digital en la gestión de las empresas comerciales
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| title_full_unstemmed |
Los modelos de transformación digital en la gestión de las empresas comerciales
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| title_sort |
los modelos de transformación digital en la gestión de las empresas comerciales
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2022
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https://dialnet.unirioja.es/servlet/oaiart?codigo=8599484
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1746694602893557760
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dialnet-ar-18-ART00015482952022-10-12Los modelos de transformación digital en la gestión de las empresas comercialesTownsend Valencia, JoséFigueroa Filián, Janinadigital transformationdigital transformation modelsdigitalizationcustomersorganizational culturetransformación digitalmodelos de transformación digitaldigitalizaciónclientescultura organizacionaltransformação digitalmodelos de transformação digitaldigitalizaçãoclientescultura organizacionalThe phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet their customers. The objective of the study is to establish whether companies in the commerce sector are prepared for the digital transformation process. The proposed research model exposes the areas of the business in which digital technologies are most affected; it focuses on answering the what? and the which? from the perspective of five domains of the underlying principles of the strategies, changing the rules of the business. The research conducted is of qualitative and non-experimental design. The research method was inductive and its scope descriptive and correlational with the objective of quantifying the relationship between the concepts and their variables. The statistical and field technique was used, the main instrument for collecting information was the questionnaire, followed by the databases, using a statistical analysis program that showed the most significant aspects of the indicators studied.O fenômeno da transformação digital está surgindo como resultado da crise da Covid-19, que acelerou o ritmo das mudanças nas empresas comerciais, forçando-as a modificar seus processos, melhorar sua competitividade e desenvolver novas estratégias digitais, aproveitando todo o potencial da tecnologia para atender seus clientes. O objetivo do estudo é estabelecer se as empresas do setor varejista estão prontas para o processo de transformação digital. O modelo de pesquisa proposto expõe as áreas do negócio nas quais as tecnologias digitais são mais afetadas; ele se concentra em responder ao quê? e ao qual? a partir da perspectiva de 5 domínios dos princípios subjacentes das estratégias, mudando as regras do negócio. A pesquisa realizada é qualitativa e não-experimental no projeto. O método de pesquisa foi indutivo e seu escopo foi descritivo e correlacional com o objetivo de quantificar a relação entre os conceitos e suas variáveis. A técnica estatística e de campo foi utilizada, o principal instrumento de coleta de informações foi o questionário, seguido pelos bancos de dados, utilizando um programa de análise estatística que mostrou os aspectos mais significativos dos indicadores estudados.El fenómeno de la transformación digital está emergiendo a causa de la crisis de Covid-19, el que ha resultado un acelerante en las empresas comerciales, obligándolas a modificar sus procesos, mejorar su competitividad y desarrollar nuevas estrategias digitales aprovechando todo el potencial de la tecnología para conocer a sus clientes. El objetivo del estudio es establecer sí las empresas del sector de comercio están preparadas para el proceso de transformación digital. El modelo de investigación propuesto expone las áreas del negocio en el que las tecnologías digitales se ven más afectadas; se enfoca en responder el ¿qué? y el ¿cuál? desde la perspectiva de cinco dominios de los principios subyacentes de las estrategias, cambiando las reglas del negocio. La investigación realizada es de diseño cualitativo y no experimental. El método de investigación fue inductivo y su alcance descriptivo y correlacional con el objetivo de cuantificar la relación entre los conceptos y sus variables. Se utilizó la técnica estadística y de campo, el instrumento principal de recolección de información fue el cuestionario, seguido por las bases de datos, utilizando un programa de análisis estadístico que mostró los aspectos más significativos de los indicadores estudiados.2022text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8599484(Revista) ISSN 2310-340XCooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 10, Nº. 2, 2022 (Ejemplar dedicado a: mayo-agosto), pags. 407-429spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. 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