Los modelos de transformación digital en la gestión de las empresas comerciales

The phenomenon of digital transformation is emerging as a result of the Covid-19 crisis, which has accelerated commercial companies, forcing them to modify their processes, improve their competitiveness and develop new digital strategies, taking advantage of the full potential of technology to meet...

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Bibliographic Details
Main Authors: Townsend Valencia, José, Figueroa Filián, Janina
Format: Article
Language:Spanish
Published: 2022
Subjects:
digital transformation
digital transformation models
digitalization
customers
organizational culture
transformación digital
modelos de transformación digital
digitalización
clientes
cultura organizacional
transformação digital
modelos de transformação digital
digitalização
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8599484
Source:Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 10, Nº. 2, 2022 (Ejemplar dedicado a: mayo-agosto), pags. 407-429
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Los modelos de transformación digital en la gestión de las empresas comerciales
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