¿Desea recibir comunicaciones promocionales? Un análisis desde las reglas de protección al consumidor y de datos personales
In this article, the author addresses the reform of the Consumer Protection and Defense Code carried out by Legislative Decree 1390, through which the Registry ‘Gracias No Insista’ was replaced by the rule of prior consent to receive mass communications with promotional purposes, which was aime...
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| Main Author: | |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8328972 |
| Source: | THEMIS: Revista de Derecho, ISSN 2410-9592, Nº. 79, 2021 (Ejemplar dedicado a: Derecho y Tecnología), pags. 393-408 |
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| Summary: |
In this article, the author addresses the reform of
the Consumer Protection and Defense Code carried
out by Legislative Decree 1390, through which the
Registry ‘Gracias No Insista’ was replaced by the rule
of prior consent to receive mass communications
with promotional purposes, which was aimed at
harmonizing the consumer protection regulation
with the one of personal data.
In this regard, the author develops a complete
analysis of the regulation of promotional
communications, both from the perspective of
consumer protection rights and personal data
protection; to later emphasize the successes and
failures of the current regulation, at a legal and
practical level. Likewise, the text proposes points
of improvement to the current regulation and ends
with practical recommendations on this matter to
suppliers and consumers. |
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