Big data, competencia y protección de datos: el rol del Reglamento General de Protección de Datos en los modelos de negocio basados en la publicidad personalizada.
The data economy has allowed for the flourishing of targeted advertising business models, supported by platforms such as Google or Facebook. Departing from the dual nature of data, this work aims at studying how the General Data Protection Regulation could be a useful tool in order to limit the anti...
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| Format: | Article |
| Language: | Spanish |
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2021
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7980454 |
| Source: | Revista de estudios europeos, ISSN 2530-9854, Nº. 78, 2021 (Ejemplar dedicado a: Retos jurídicos en los mercados digitales), pags. 183-202 |
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