La comunicación estratégica como articulador de los intangibles organizacionales
The knowledge economy has led corporations to change the way they organize themselves to promote greater profitability, effectiveness and differentiation. A fundamental aspect of this transition is to rethink the calculation of organizational assets considering intangible assets. Strategic communica...
Gorde:
| Egile Nagusiak: | , , |
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| Formatua: | Artikulua |
| Hizkuntza: | Gaztelania |
| Argitaratua: |
2021
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| Gaiak: | |
| Sarrera elektronikoa: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8090756 |
| Baliabidea: | Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 10, Nº. 20, 2021, pags. 90-116 |
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