La comunicación estratégica como articulador de los intangibles organizacionales

The knowledge economy has led corporations to change the way they organize themselves to promote greater profitability, effectiveness and differentiation. A fundamental aspect of this transition is to rethink the calculation of organizational assets considering intangible assets. Strategic communica...

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Bibliographic Details
Main Authors: Durán Bravo, Patricia, Meléndez Rodríguez, Victor Manuel, Cid, Rafael
Format: Article
Language:Spanish
Published: 2021
Subjects:
activos intangibles
comunicación estratégica
gestión
patrimonio organizacional
intangible assets
strategic communication
management
organizational heritage
ativos intangíveis
comunicação estratégica
gestão
patrimônio organizacional
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8090756
Source:Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 10, Nº. 20, 2021, pags. 90-116
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La comunicación estratégica como articulador de los intangibles organizacionales
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