La comunicación estratégica como articulador de los intangibles organizacionales
The knowledge economy has led corporations to change the way they organize themselves to promote greater profitability, effectiveness and differentiation. A fundamental aspect of this transition is to rethink the calculation of organizational assets considering intangible assets. Strategic communica...
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Main Authors: | , , |
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Format: | Article |
Language: | Spanish |
Published: |
2021
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Subjects: | |
Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8090756 |
Source: | Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 10, Nº. 20, 2021, pags. 90-116 |
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