Una mirada psicosocial al discurso “Make America Great Again”: Influencia y exclusión social en algunos discursos de campaña presidencial de EE.UU 2017-2021

The following article seeks to establish the different dimensions of psychosocial inquiry related to the influence and social exclusion that may arise from the analysis of the political discourse “Make America Great Again” promoted by Donald Trump during the US presidential campaign for 2017-2021. M...

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Bibliographic Details
Main Authors: Belalcázar Correa, Mateo, Becerra Aguilar, Alejandra
Format: Article
Language:Spanish
Published: 2019
Subjects:
Discurso político
Influencia social
Exclusión social
Populismo
Political speech
social influence
social exclusion
populism
influência social
exclusão social
populismo
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=7830155
Source:Revista Criterio Libre Jurídico, ISSN 1794-7200, Vol. 16, Nº. 1, 2019 (Ejemplar dedicado a: Revista Criterio Libre Juridico), pags. 32-55
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Una mirada psicosocial al discurso “Make America Great Again”: Influencia y exclusión social en algunos discursos de campaña presidencial de EE.UU 2017-2021
Summary: The following article seeks to establish the different dimensions of psychosocial inquiry related to the influence and social exclusion that may arise from the analysis of the political discourse “Make America Great Again” promoted by Donald Trump during the US presidential campaign for 2017-2021. Methodologically, the study adopts a qualitative approach of interpretative-exploratory type, carrying out a content analysis of five speeches made by Trump throughout the campaign. Among the results obtained, it was observed that the main social influence strategies fall on the creation of a messianic figure of salvation in the face of political and economic social problems, which is increased by the credibility that Trump has built around his administrative capacity, his identification as a pair of any patriotic and at the same time indignant American; against social exclusion, prejudice under an authoritarian figure and the creation of a public enemy, were key elements to structure the discourse that had enough popularity to win. Our conclusions and discussion rescue the richness of reflecting on political speeches and ends by identifying it as an expression of populism, now widespread in Western politics.

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