Planeación estratégica en la responsabilidad social
Corporate social responsibility strategy and competitive advantage are important topics for contemporary discussion of corporations in society when social and environmental impacts are taken into account. Empirically, it can be seen that social responsibility strategies are associated with competiti...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
2020
|
| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7591567 |
| Source: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 4, Nº. 2, 2020, pags. 116-126 |
| Tags: |
Add Tag
No Tags: Be the first to tag this record
|
| id |
dialnet-ar-18-ART0001411438
|
|---|---|
| record_format |
dialnet
|
| institution |
Dialnet
|
| collection |
Dialnet AR
|
| source |
RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 4, Nº. 2, 2020, pags. 116-126
|
| language |
Spanish
|
| topic |
Estrategia social corporativa
gestión estratégica ventaja competitiva responsabilidad social corpo-rativa Corporate social strategy strategic management competitive advantage corporate social responsibility |
| spellingShingle |
Estrategia social corporativa
gestión estratégica ventaja competitiva responsabilidad social corpo-rativa Corporate social strategy strategic management competitive advantage corporate social responsibility Jimenez Rosero, César Eduardo Vasco Gualotuña, Carlos Alberto Pazos, Paúl Eduardo Lara Cárdenas, Francisco Xavier Hugo Planeación estratégica en la responsabilidad social |
| description |
Corporate social responsibility strategy and competitive advantage are important topics for contemporary discussion of corporations in society when social and environmental impacts are taken into account. Empirically, it can be seen that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees and improving the image and reputation of the company. This article presents a theoretical review that demonstrates the asso-ciation between social strategy and competitive advantage through the formulation of social strategies that influence and are influenced by opportunities, resources, skills, corporate merits, industry structure and stakeholders, where A model of competitive advantages derived from the formulation of social strategies is proposed, which are explained in terms of their elements and adaptation to social expectations. The development of the research seeks to enrich the discussion on the strategic management of social responsibility and contribute to the literature on Social Responsibility, as well as Strategy and Competitive Advantage.
|
| format |
Article
|
| author |
Jimenez Rosero, César Eduardo
Vasco Gualotuña, Carlos Alberto Pazos, Paúl Eduardo Lara Cárdenas, Francisco Xavier Hugo |
| author_facet |
Jimenez Rosero, César Eduardo
Vasco Gualotuña, Carlos Alberto Pazos, Paúl Eduardo Lara Cárdenas, Francisco Xavier Hugo |
| author_sort |
Jimenez Rosero, César Eduardo
|
| title |
Planeación estratégica en la responsabilidad social
|
| title_short |
Planeación estratégica en la responsabilidad social
|
| title_full |
Planeación estratégica en la responsabilidad social
|
| title_fullStr |
Planeación estratégica en la responsabilidad social
|
| title_full_unstemmed |
Planeación estratégica en la responsabilidad social
|
| title_sort |
planeación estratégica en la responsabilidad social
|
| publishDate |
2020
|
| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=7591567
|
| _version_ |
1709752309242658816
|
| spelling |
dialnet-ar-18-ART00014114382020-10-14Planeación estratégica en la responsabilidad socialJimenez Rosero, César EduardoVasco Gualotuña, Carlos AlbertoPazos, Paúl Eduardo LaraCárdenas, Francisco Xavier HugoEstrategia social corporativagestión estratégicaventaja competitivaresponsabilidad social corpo-rativaCorporate social strategystrategic managementcompetitive advantagecorporate social responsibilityCorporate social responsibility strategy and competitive advantage are important topics for contemporary discussion of corporations in society when social and environmental impacts are taken into account. Empirically, it can be seen that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees and improving the image and reputation of the company. This article presents a theoretical review that demonstrates the asso-ciation between social strategy and competitive advantage through the formulation of social strategies that influence and are influenced by opportunities, resources, skills, corporate merits, industry structure and stakeholders, where A model of competitive advantages derived from the formulation of social strategies is proposed, which are explained in terms of their elements and adaptation to social expectations. The development of the research seeks to enrich the discussion on the strategic management of social responsibility and contribute to the literature on Social Responsibility, as well as Strategy and Competitive Advantage.La estrategia de responsabilidad social corporativa y la ventaja competitiva son temas importantes para la discusión contemporánea sobre las corporaciones en la sociedad cuando se toman en cuenta los impactos sociales y ambientales. Empíricamente, se puede ver que las estrategias de responsabilidad social están asociadas con ventajas competitivas, como atraer a empleados valiosos y mejorar la imagen y reputación de la empresa. Este artículo presenta una revisión teórica que demuestra la asociación entre la estrategia social y la ventaja competitiva a través de la formulación de estra-tegias sociales que influyen y son influenciadas por oportunidades, recursos, habilidades, méritos corporativos, estructura de la industria y partes interesadas, donde se propone un modelo de ventajas competitivas derivadas de la formulación de estrategias sociales, que se explican en función de sus elementos y la adaptación a las expectativas sociales. El desarrollo de la investigación busca enriquecer la discusión sobre la gestión estratégica de la responsabilidad social y contribuir en la literatura sobre Responsabilidad Social, así como Estrategia y Ventaja Competitiva.2020text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=7591567(Revista) ISSN 2588-073XRECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 4, Nº. 2, 2020, pags. 116-126spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI
|