Planeación estratégica en la responsabilidad social
Corporate social responsibility strategy and competitive advantage are important topics for contemporary discussion of corporations in society when social and environmental impacts are taken into account. Empirically, it can be seen that social responsibility strategies are associated with competiti...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7591567 |
| Source: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 4, Nº. 2, 2020, pags. 116-126 |
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| Summary: |
Corporate social responsibility strategy and competitive advantage are important topics for contemporary discussion of corporations in society when social and environmental impacts are taken into account. Empirically, it can be seen that social responsibility strategies are associated with competitive advantages, such as attracting valuable employees and improving the image and reputation of the company. This article presents a theoretical review that demonstrates the asso-ciation between social strategy and competitive advantage through the formulation of social strategies that influence and are influenced by opportunities, resources, skills, corporate merits, industry structure and stakeholders, where A model of competitive advantages derived from the formulation of social strategies is proposed, which are explained in terms of their elements and adaptation to social expectations. The development of the research seeks to enrich the discussion on the strategic management of social responsibility and contribute to the literature on Social Responsibility, as well as Strategy and Competitive Advantage. |
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