El arraigo territorial en la internacionalización del vino español
The main export problem found in the wine sector in Spain is the lack of intangible assets from which wine derives value. These refer to a history, a territory and a culture that bestow the product its distinctive qualities. In this article we examine the general panorama of internationalization...
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| Format: | Article |
| Language: | Spanish |
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2020
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7450121 |
| Source: | Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 53, 2020, pags. 353-378 |
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