Análisis del nivel de competitividad empresarial en el panorama publicitario colombiano fundamentada en el éxito creativo y la responsabilidad ética y jurídica
Advertising Agencies that participate in competitive evaluation systems go to the advertising festivals where creativity is especially valued. The aim of this work is to measure and analyze the current position of Colombian advertising agencies in the Iberoamerican Advertising Ranking. In order to t...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6226314 |
| Source: | Jurídicas CUC, ISSN 1692-3030, Vol. 13, Nº. 1, 2017, pags. 9-28 |
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