Sustentabilidad y competitividad en empresas hortícolas en méxico

The future of our planet is uncertain to the different problems that occur in the World derived from the little interest and care that has the human being and some organizations for the planet and the relationship that humans have with it. The objective of this essay article is based on the need to...

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Main Author: Vega Osuna, Luis Alfredo
Format: Article
Language:Spanish
Published: 2017
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Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6207157
Source:SAPIENTIAE, ISSN 2183-5063, Vol. 2, Nº. 2, 2017 (Ejemplar dedicado a: JANEIRO-JUNHO 2017), pags. 110-126
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SAPIENTIAE, ISSN 2183-5063, Vol. 2, Nº. 2, 2017 (Ejemplar dedicado a: JANEIRO-JUNHO 2017), pags. 110-126
language
Spanish
topic
The sustainability strategy
Competitive Advantage
Sinaloense Horticultural Company
La estrategia de sustentabilidad
Ventaja Competitiva
Empresa Hortícola Sinaloense
Estratégia de sustentabilidade
Vantagem competitiva
Empresa hortícola sinaloense
spellingShingle
The sustainability strategy
Competitive Advantage
Sinaloense Horticultural Company
La estrategia de sustentabilidad
Ventaja Competitiva
Empresa Hortícola Sinaloense
Estratégia de sustentabilidade
Vantagem competitiva
Empresa hortícola sinaloense
Vega Osuna, Luis Alfredo
Sustentabilidad y competitividad en empresas hortícolas en méxico
description
The future of our planet is uncertain to the different problems that occur in the World derived from the little interest and care that has the human being and some organizations for the planet and the relationship that humans have with it. The objective of this essay article is based on the need to state and show how important it is for the horticultural companies of Sinaloa to project and position themselves in regional, national and international markets as organizations that care about their clients and everything Which surrounds us on the planet; Taking back the leadership of involving in its production and marketing processes the use of inputs that reduce pollution risks and insert sustainability as a positioning strategy. Among the main authors that are taken in this work are: Rodríguez and Robles (2014), Pless and Maak (2010), Montoya et al. (2010), Marín and Rubio (2008), Alea (2007), Dixon (2003), Cloke and Goldsmith (2002), Altieri and Nicholls (2000) and Doroujeanni (2000). The Methodology is a documentary study and a critical reflective analysis that describes and explains the current problems and challenges faced by horticultural companies as well as the areas of opportunity to achieve competitive advantage.
format
Article
author
Vega Osuna, Luis Alfredo
author_facet
Vega Osuna, Luis Alfredo
author_sort
Vega Osuna, Luis Alfredo
title
Sustentabilidad y competitividad en empresas hortícolas en méxico
title_short
Sustentabilidad y competitividad en empresas hortícolas en méxico
title_full
Sustentabilidad y competitividad en empresas hortícolas en méxico
title_fullStr
Sustentabilidad y competitividad en empresas hortícolas en méxico
title_full_unstemmed
Sustentabilidad y competitividad en empresas hortícolas en méxico
title_sort
sustentabilidad y competitividad en empresas hortícolas en méxico
publishDate
2017
url
https://dialnet.unirioja.es/servlet/oaiart?codigo=6207157
_version_
1709746456468914176
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dialnet-ar-18-ART00012357072017-12-14Sustentabilidad y competitividad en empresas hortícolas en méxicoVega Osuna, Luis AlfredoThe sustainability strategyCompetitive AdvantageSinaloense Horticultural CompanyLa estrategia de sustentabilidadVentaja CompetitivaEmpresa Hortícola SinaloenseEstratégia de sustentabilidadeVantagem competitivaEmpresa hortícola sinaloenseThe future of our planet is uncertain to the different problems that occur in the World derived from the little interest and care that has the human being and some organizations for the planet and the relationship that humans have with it. The objective of this essay article is based on the need to state and show how important it is for the horticultural companies of Sinaloa to project and position themselves in regional, national and international markets as organizations that care about their clients and everything Which surrounds us on the planet; Taking back the leadership of involving in its production and marketing processes the use of inputs that reduce pollution risks and insert sustainability as a positioning strategy. Among the main authors that are taken in this work are: Rodríguez and Robles (2014), Pless and Maak (2010), Montoya et al. (2010), Marín and Rubio (2008), Alea (2007), Dixon (2003), Cloke and Goldsmith (2002), Altieri and Nicholls (2000) and Doroujeanni (2000). The Methodology is a documentary study and a critical reflective analysis that describes and explains the current problems and challenges faced by horticultural companies as well as the areas of opportunity to achieve competitive advantage.O futuro do nosso planeta é incerto, face aos distintos problemas que se apresentam no mundo, derivados, não só pelo pouco interesse e cuidado pelo planeta, por parte do ser humano e de algumas organizações, mas também pela relação que estes estabelecem entre si. Pretende-se, com este artigo, explicar a importância da projecção e posicionamento das empresas hortícolas de Sinaloa, México, nos mercados regionais, nacionais e internacionais, enquanto organizações que se preocupam com os seus clientes e com tudo o que se encontra à volta do planeta, cuja finalidade é o alcance da liderança, envolvimento dos seus processos de produção, comercialização e o uso de insumos que diminuam os riscos de contaminação e insiram a sustentabilidade, como uma estratégia de posicionamento. Foram analisadas as perspectivas de vários autores, relacionadas com o estudo, entre os quais podem citar-se Rodríguez e Robles (2014), Pless e Maak (2010), Montoya et al. (2010), Marín e Rubio (2008), Alea (2007), Dixon (2003), Cloke e Goldsmith (2002), Altieri e Nicholls (2000) e Doroujeanni (2000). A Metodologia apresentada refere-se a um estudo documental e uma análise crítica reflexiva que descreve e explica a problemática e os desafios actuais, enfrendados pelas empresas hortícolas, assim como as áreas de oportunidade para atingir a vantagem competitiva.El futuro de nuestro planeta es incierto ante los distintos problemas que se presentan en el Mundo, derivado del poco interés y cuidado que tiene el ser humano y de algunas organizaciones por el planeta y la relación que tienen los seres humanos con el mismo. El objetivo de este artículo se basa en explicar la importancia que tiene para las empresas hortícolas de Sinaloa en México el proyectar y posicionarse en los mercados regionales, nacionales e internacionales como organizaciones que se preocupan por sus clientes y de todo lo que nos rodea en el planeta; retomando el liderazgo de involucrar en sus procesos de producción y de comercialización el uso de insumos que disminuyan los riesgos de contaminación e inserten la sustentabilidad como una estrategia de posicionamiento. Entre los principales autores que se toman en este trabajo son: Rodríguez y Robles (2014), Pless y Maak (2010), Montoya et al. (2010), Marín y Rubio (2008), Alea (2007), Dixon (2003), Cloke y Goldsmith (2002), Altieri y Nicholls (2000) y Doroujeanni (2000). La Metodología es un estudio documental y un análisis crítico reflexivo que describe y explica la problemática y los retos actuales que enfrentan las empresas hortícolas así como las áreas de oportunidad para lograr la ventaja competitiva.2017text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=6207157(Revista) ISSN 2184-061X(Revista) ISSN 2183-5063SAPIENTIAE, ISSN 2183-5063, Vol. 2, Nº. 2, 2017 (Ejemplar dedicado a: JANEIRO-JUNHO 2017), pags. 110-126spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. 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