Sustentabilidad y competitividad en empresas hortícolas en méxico
The future of our planet is uncertain to the different problems that occur in the World derived from the little interest and care that has the human being and some organizations for the planet and the relationship that humans have with it. The objective of this essay article is based on the need to...
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| Format: | Article |
| Language: | Spanish |
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2017
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6207157 |
| Source: | SAPIENTIAE, ISSN 2183-5063, Vol. 2, Nº. 2, 2017 (Ejemplar dedicado a: JANEIRO-JUNHO 2017), pags. 110-126 |
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| Summary: |
The future of our planet is uncertain to the different problems that occur in the World derived from the little interest and care that has the human being and some organizations for the planet and the relationship that humans have with it. The objective of this essay article is based on the need to state and show how important it is for the horticultural companies of Sinaloa to project and position themselves in regional, national and international markets as organizations that care about their clients and everything Which surrounds us on the planet; Taking back the leadership of involving in its production and marketing processes the use of inputs that reduce pollution risks and insert sustainability as a positioning strategy. Among the main authors that are taken in this work are: Rodríguez and Robles (2014), Pless and Maak (2010), Montoya et al. (2010), Marín and Rubio (2008), Alea (2007), Dixon (2003), Cloke and Goldsmith (2002), Altieri and Nicholls (2000) and Doroujeanni (2000). The Methodology is a documentary study and a critical reflective analysis that describes and explains the current problems and challenges faced by horticultural companies as well as the areas of opportunity to achieve competitive advantage. |
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