Publicidad y Mercado
Publicity shapes our economic system in such a way that its suppression could not only collapse the Economy but also change a lot of people’s behaviour because that advertising activity has a multiple influence upon society and consumers in particular. Publicity es necessary in a mass society. It fo...
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Extremadura: Servicio de Publicaciones
2014
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=5211074 |
| Source: | Anuario de la Facultad de Derecho. Universidad de Extremadura, ISSN 0213-988X, Nº 31, 2014, pags. 177-193 |
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| Summary: |
Publicity shapes our economic system in such a way that its suppression could not
only collapse the Economy but also change a lot of people’s behaviour because that
advertising activity has a multiple influence upon society and consumers in particular.
Publicity es necessary in a mass society. It forms the great engine in economic development, generated by employer’s wish and need to offer their goods and service into the market.
Publicity has to bow to certain requirements so that, aiming to the consumer’s protection it will have to fulfil several requirements to limit and regulate itself, too. |
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