Publicidad y Mercado

Publicity shapes our economic system in such a way that its suppression could not only collapse the Economy but also change a lot of people’s behaviour because that advertising activity has a multiple influence upon society and consumers in particular. Publicity es necessary in a mass society. It fo...

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Bibliographic Details
Main Author: Vega Vega, José Antonio
Format: Article
Language:Spanish
Published: Universidad de Extremadura: Servicio de Publicaciones 2014
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=5211074
Source:Anuario de la Facultad de Derecho. Universidad de Extremadura, ISSN 0213-988X, Nº 31, 2014, pags. 177-193
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