Estrategias de las cooperativas agroalimentarias de la UE frente a la globalización: el caso de las cooperativas de vino

Due to globalization and market integration, the agro-food cooperative sector needs to be more competitive. This generates new challenges for cooperative enterprises in the agro-food sector. In this article an analysis of the wine producing sector is undertaken in the area of the greatest world-wide...

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Bibliographic Details
Main Authors: Castillo Valero, Juan Sebastián, García Cortijo, María Carmen
Format: Article
Language:Spanish
Published: 2013
Subjects:
Cooperativas
sector vinícola
estrategias
Unión Europea
Cooperatives
wine producing sector
strategies
European Union
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=5233948
Source:Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 1, Nº. 1, 2013 (Ejemplar dedicado a: Cooperativismo, Gestión Social y Desarrollo Sostenible), pags. 86-109
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Estrategias de las cooperativas agroalimentarias de la UE frente a la globalización: el caso de las cooperativas de vino
Summary: Due to globalization and market integration, the agro-food cooperative sector needs to be more competitive. This generates new challenges for cooperative enterprises in the agro-food sector. In this article an analysis of the wine producing sector is undertaken in the area of the greatest world-wide wine production and commercialization, Castilla-La Mancha. European Union wineries and cooperatives should propose strategic lines within an economy marked by a globalization process in world markets. The paradigmatic case of the comparison of strategies followed by cooperatives confronting capitalist winery enterprises is analyzed in this paper with the purpose of elucidating the degree of suitability and success of the foundations for international commercial strategies followed by cooperative enterprises of the sector, depending on their characteristics. Moreover, an exhaustive diagnosis is offered of the current strategic situation of cooperatives and their probability of gaining access to and/or growing in the international market. The parameters that have resulted significant are used as conclusions and recommendations so that cooperatives will reformulate their strategies and the organizations linked to the agro-food sector will know what factors to foment and support in their internationalization and global competitive positioning.

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